In Digital Marketing, Content Marketing is fast gaining popularity. According to stats in 2021, 79% of content marketers were successful in generating quality leads through a good content strategy. In the content marketing world, content is the king. This is absolutely true in marketing and when businesses adopt this motto, their business will grow.
What is Content Marketing?
Content Marketing or CM is to believe and trust in your products and services and trust that businesses will benefit from using them. To us, customer success is our goal and CM helps us achieve that. Through CM we build a strong relationship of trust with existing and prospective customers for a lasting relationship. When customers trust our products and services, they will associate with us for life. CM is a long-term and ongoing process.
What is content marketing strategy?
When you create a marketing strategy, start with a good analysis of your business goals. Do you want to generate leads or create engagement? To us, a good strategy does both, create engagement and then generates leads.
Firstly, understand the different areas you want to create content for and include that in your strategy. Secondly, it is good to involve the sales, marketing, and product teams in this, as their goals must also align with the strategy.
Therefore, a good strategy must aim toward a holistic strategy. It needs to be consistent and relevant to your audience.
What is Content Creation?
Content creation for various avenues is important. Your content must have a consistent flow of information and messages. Create at least a weekly or bi-weekly blog article, and create and schedule daily social media posts at different times during the day. Apart from these, press releases are also a great way to tell your audience what you are up to. It creates engagement and generates leads. Also, all content created must be educational and valuable to the readers. Thus, create how-to guides, e-books, podcasts, videos, and more to create a rich content catalog.
Therefore, content creation will require a lot of research to know what your audience wants to read. Once, you know this, your work is easy.
A good read: Why your business needs Digital Marketing Services?
What are the 7 Steps of Content Marketing?
The following are the 7 steps of content marketing to create branding content and strategy.
Goal:
Before you start creating a content strategy, you must know and understand your business goals. Like we said before, all the other teams must also have their goals aligned with the content strategy. Therefore, a good content strategist must be able to coordinate and work with other teams and stakeholders.
Target audience:
You must know and understand your target audience. If you think that you are targeting companies when you say you do B2B, you are wrong. Your target audiences are people like you and me. So, keep the content genuine and trustworthy.
Comparison with the Competition:
Competition is everywhere and it must also be in your strategy. When you know what your competitors are up to, you will be better equipped to create content that is better than theirs. Analyze your competitor keywords to know what works for you and what doesn’t. Always keep an eye on your competitors to know their achievements. It is also sometimes good to collaborate with them to strengthen your business.
Content Management System
In order to have every content in one place, a good Content Management System is very useful. A CMS will help you to measure success and analyze content gaps on your website and social media platforms.
Customer Relationship Management (CRM):
Customer Relationship Management or CRM software is another vital piece of a robust content strategy. When you know how your customers interact with the different content produced, it is easy to understand them. You can also know how the customer’s journey is through the sales funnel using a CRM.
Planning for Content Topics:
Content topics are very important in order to know the queries people ask and to understand the psychology behind the search intent. Once you know the answers to these, you can carefully plan the content. Also, ensure that you fill any content gaps to create an effective and efficient strategy.
Measuring Success:
Creating content and not knowing what is happening to it is simply not good for your strategy. You must strive towards success to have the best results out of content marketing. Measure and understand what works in the content and discard what does not.
Master Content Marketing:
Mastering content marketing is the ultimate dream of any marketer. With the above 7 steps, you can achieve this dream. Create a robust content strategy that is focused on your customer’s changing needs and industry trends.
Alpha InfoLab can be your Digital Marketing partner and Content Marketing Agency. We can create the best content marketing strategy for your business.